A zeroG Discussion at the Big Data Summit

A zeroG discussion at the Big Data Summit on Aviation and Digitalization

 

The airline industry is currently experiencing one of the biggest upheavals in its history – and one that’s driven by global digitalization. This year’s Big Data Summit in Hanau, Germany, was also the first public appearance of zeroG, which engaged in discussions about the impact of digitalization challenges and solutions on the aviation sector.

zeroG´s Managing Director Peter Ahnert illustrated the topic of Big Data from the perspective of airline customers. How do customers benefit if they agree to share personal data with an airline? How can an airline use this data to provide services and offer a personalized travel experience above and beyond the flight itself – thus ultimately throughout the entire customer journey?

Andreas Ribbrock illustrated the “Triple E’s” of Data Science by introducing a number of use cases. First, Data Science and Big Data can help by Enhancing existing analytical solutions. Second, analytics can be Embedded into existing business processes and improve their overall performance. Third, by Employing Data Science and Big Data, the enterprise can be turned into a data-driven enterprise, thereby creating new and disruptive digital data products.

 

3 QUESTIONS - 3 ANSWERS

Andreas Ribbrock is Principal Data Scientist at zeroG and a speaker at the 2016 Big Data Summit. We asked him to explain how Big Data solutions can accelerate company business and about Big Data trends in the airline industry in general.

Which Big Data trends are already established in the airline industry and which trends are likely to develop over the next two years?

The airline industry has already had a lot of experience in optimizing operational processes to reduce operational costs. In some areas, more data or new data sources from Open Data plus new data processing capabilities can lead to improvements. But in a low-margin market like the airline business, there should be a strong focus on increasing revenue flow. This can be achieved by improving customers’ long-term loyalty, i.e. by offering customized services that fit the needs of individual travelers in exchange for detailed customer data. Airlines are now investing in data analytics and new data-driven services, while providing their customers with full transparency and control over the nature and use of their data.

A zeroG discussion at the Big Data Summit on Aviation and Digitalization

The airline industry is currently experiencing one of the biggest upheavals in its history – and one that’s driven by global digitalization. This year’s Big Data Summit in Hanau, Germany, was also the first public appearance of zeroG, which engaged in discussions about the impact of digitalization challenges and solutions on the aviation sector.

zeroG´s Managing Director Peter Ahnert illustrated the topic of Big Data from the perspective of airline customers. How do customers benefit if they agree to share personal data with an airline? How can an airline use this data to provide services and offer a personalized travel experience above and beyond the flight itself – thus ultimately throughout the entire customer journey?

Andreas Ribbrock illustrated the “Triple E’s” of Data Science by introducing a number of use cases. First, Data Science and Big Data can help by Enhancing existing analytical solutions. Second, analytics can be Embedded into existing business processes and improve their overall performance. Third, by Employing Data Science and Big Data, the enterprise can be turned into a data-driven enterprise, thereby creating new and disruptive digital data products.

 

3 QUESTIONS - 3 ANSWERS

Andreas Ribbrock is Principal Data Scientist at zeroG and a speaker at the 2016 Big Data Summit. We asked him to explain how Big Data solutions can accelerate company business and about Big Data trends in the airline industry in general.

Which Big Data trends are already established in the airline industry and which trends are likely to develop over the next two years?

The airline industry has already had a lot of experience in optimizing operational processes to reduce operational costs. In some areas, more data or new data sources from Open Data plus new data processing capabilities can lead to improvements. But in a low-margin market like the airline business, there should be a strong focus on increasing revenue flow. This can be achieved by improving customers’ long-term loyalty, i.e. by offering customized services that fit the needs of individual travelers in exchange for detailed customer data. Airlines are now investing in data analytics and new data-driven services, while providing their customers with full transparency and control over the nature and use of their data.

How well are carriers in Germany/Europe handling the topic of Big Data, in your opinion? What challenges will they need to master over the next few years?

Threatened by low-cost carriers offering lower and lower prices while simultaneously needing to improve their product, established carriers must focus on digitalizing their business and using digital channels to stay competitive. In order to achieve this, data needs to be integrated from all sources (and permission obtained from each customer to do so) to support centralized, holistic decision-making.

What sort of feedback did you get from stand visitors at the 2016 Big Data Summit?

The race is on: many companies already “own” segments of the customer journey and airlines need to get back in control. New partnerships will be necessary to create memorable customer experiences along the customer journey. And, even more importantly, airlines will need to think beyond the flight and the airport. As has been the case in other industries, whoever achieves this first will get to set the standards.